We had both seen privacy advice delivered too late, framed as a blocker, or reduced to box-ticking exercises that didn’t reflect how organisations actually build products, make decisions or grow.

We believe privacy works best when it is embedded early, applied proportionately and approached with a clear understanding of commercial and operational realities.

Our purpose is to help organisations use personal data responsibly while continuing to innovate. We focus on practical solutions that stand up to regulatory scrutiny and work in fast-moving, real-world environments.

Pure Privacy was founded by UK-qualified lawyers and senior privacy professionals with extensive experience across technology, media and data-driven organisations.

Before founding Pure Privacy, our founders held senior in-house and advisory roles, leading privacy strategy within high-growth, product-led businesses and established, public-facing organisations.

They built privacy functions from the ground up, advised boards and leadership teams, and worked closely with product, engineering, legal and commercial teams to embed privacy by design into complex and evolving environments.